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Laura


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I'm a British content & communication consultant, senior copywriter and transcreator. I help clients and agencies create and improve their online and printed English content. Clients include AlfaLaval, ArjoHuntleigh, Carlsberg, Expressen, Gina Tricot, IKEA, Molnlycke Health Care, Nordic Choice...


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Laura, Sweden  

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2016-09-07
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Say Hello Profile: https://www.say-hello.com/p/6348

Profile

I'm a British content & communication consultant, senior copywriter and transcreator. I help clients and agencies create and improve their online and printed English content. Clients include AlfaLaval, ArjoHuntleigh, Carlsberg, Expressen, Gina Tricot, IKEA, Molnlycke Health Care, Nordic Choice Hotels, Scania and Volvo.​

My career began in marketing within the construction industry, but my life took a different turn when I fell in love and moved to Sweden in 1999, where I began working as a pharmaceutical market analyst and writer. My professional life slowly changed course after that and I began to focus more and more on copywriting and transcreating, eventually becoming a full-time freelancer in 2004.

Since then I have accumulated a large portfolio of work and gained extensive experience in how to perfect English language content for Swedish clients. And as our world gradually progresses towards complete digitalisation, so too has my job description changed. The balance has now shifted and clients are no longer telling me what to write about - they’ve begun asking me what they should be writing about and why.

As a freelancer with a diverse client base, I have the advantage of being at the leading edge of content marketing. I get to see all of the new developments and changes emerging in marketing and advertising, and witness how my clients in the various industries are interacting with their customers and peers. This unique perspective - e.g. what works, what doesn't,

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Swedish

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English

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Areas of Specialization

Advertising/Marketing

Copywriting

Transcreation

Advertising/Marketing

Journalism

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Education

Faculty/Department: Faculty of Education and Language Studies

Years Attended: 2007 to current

Degree Obtained: Ongoing

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Laura

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Profile Info

I'm a British content & communication consultant, senior copywriter and transcreator. I help clients and agencies create and improve their online and printed English content. Clients include AlfaLaval, ArjoHuntleigh, Carlsberg, Expressen, Gina Tricot, IKEA, Molnlycke Health Care, Nordic Choice Hotels, Scania and Volvo.​

My career began in marketing within the construction industry, but my life took a different turn when I fell in love and moved to Sweden in 1999, where I began working as a pharmaceutical market analyst and writer. My professional life slowly changed course after that and I began to focus more and more on copywriting and transcreating, eventually becoming a full-time freelancer in 2004.

Since then I have accumulated a large portfolio of work and gained extensive experience in how to perfect English language content for Swedish clients. And as our world gradually progresses towards complete digitalisation, so too has my job description changed. The balance has now shifted and clients are no longer telling me what to write about - they’ve begun asking me what they should be writing about and why.

As a freelancer with a diverse client base, I have the advantage of being at the leading edge of content marketing. I get to see all of the new developments and changes emerging in marketing and advertising, and witness how my clients in the various industries are interacting with their customers and peers. This unique perspective - e.g. what works, what doesn't,

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Time Zone: GMT+01:00

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Areas of Specialization

  • Advertising/Marketing

  • Copywriting

  • Transcreation

  • Advertising/Marketing

  • Journalism


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